CSRidentity.com
What is the purpose of
CSRidentity.com ?
What we project is identity and what
people perceive is image. For too many years, CSR was
projected as philanthopy and it was time to change it
conceptually. Then came Corporate Sustainability, which
many again, mistakingly take it as Corporate's Sustainability,
rather than Corporate & Sustainability. When we
bring the element of Reputation, we dont want it to
be seen as PR. We use Reputation from two perspectives.
The simpler is, Reputation brings more responsibility
out of corporates. And second, we use the term more
holistically. The readers of this communication are
born as Human beings, and, know that their faculties
are more developed and they have the power to take informed
and long term decisions. We want to take those decisions
keeping in mind the reputation of we as humans.
Needless to say, we not only want every employee of
every organisation to understand that her / his every
action, in every process or transaction, every day,
contributes positively or negatively to the organisation's
CSR.
We would like to project our version of CSR in the form
of a CSR Tree. The Vision and Purpose of the organisation
has to be larger than the organisation, always aiming
higher. And, the organisation's strong roots - values,
culture, ethics, trust, governance practices...should
make it sustainable. And the tree itself symbolises
the organisation's concern for sustainability.
We plan to promote CSR in the form of CSR Tree in organisations
across the world, as also in other stakeholders
While being online helps us promote the concept of CSR
in the form of CSR Tree globally, we understand that
we need to address the non CSR community within companies,
and more importantly, the other stakeholders like NGOs,
communities, funding agencies ...who unfortunately still
equate CSR with philanthropy. We therefore plan to take
physical route of concept sharing, and have decided
to focus on India for our physical efforts.
Corporate Sustainability & Reputation Consulting
CSRidentity.com is an initiative of Corporate
Sustainability and Reputation Consulting Pvt Ltd., (
CSR Consulting ) an enterprise to promote corporate
and brand identity and the identity of CSR itself.
CSRidentity.com : Global search engine on CSR
CSRidentity.com has developed a search engine
which helps visitors search companies based on countries,
groups, industries, philanthropic initiatives, systems
& indices...
e.g. one can search a company headquartered in USA,
working in the pharmaceutical industry, and having philanthropic
initiatives in the field of education. Or, one can search
for all UK headquarterd companies having philanthropic
initiatives around health. Or one can search for IT
companies across the work reporting on GRI base.
CSRidentity.com : An online university
on CSR
CSRidentity.com framework makes it as a potential
Online University on CSR. Our idea is to partner with
corporates and consultants on individual leaves of CSR
Tree, and create content & dialogues on multiple
aspects related to each leaf, making this as an open
CSR university.
CSRidentity.com : White papers
on industries, issues...
CSRidentity.com offers services to corporates
and other organisations in the areas of
Analysis of countrywise CSR initiatives of corporates
e.g. All US companies
Analysis of industrywise CSR initiatives of corporates
e.g. All Telecom companies
Analysis of countrywise, industrywise CSR initiatives
of corporates e.g. Banking & Finance Industry in
India
CSRidentity.com : Opportunity
to enhance corporate / brand identity
CSRidentity.com can be used by corporates and brands
to enhance their identity, by projecting what they stand
for, to multiple stakeholders across the world.
Contact : Datacentre@CSRidentity.com
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