Corporate Sustainability & Reputation
Consulting : Concept Note
The world is changing – fast, every
second. ‘Local’ and ‘global’
have almost the same
meaning. Interdependence has come to stay, and so the
issue of impact has begun to
matter. What one does, affects the other. Society has
become more sensitive than ever about the behaviour
of those who impact peoples’ lives in all ways,
with ever increasing concerns and intolerance. This
is changing expectations and has a bearing on institutional
behaviour, especially on that of business conduct. Internally
it is a serious governance issue, reputational matter
and long term relations and survival. With modern communications,
7 billion people have begun to think alike! They want
corporates to deliver solutions to the global economic
challenges without any adverse impact on the social
and cultural fabric. In short it is about corporate
sustainability and responsibility.
Corporate sustainability is more the development principle
of "meeting the needs of the present without compromising
the ability of future generations to meet their own
needs". And business has to find new ways to deliver
that promise first, then offer products and services.
Reputation is based on the premise that corporate are
sustainable and responsible. One does not know how long
it will take, five, six, ten or more years. But, when
faulty behaviour exceeds society’s intolerance,
businesses will be compelled to change for the better.
Yet, surprisingly, the opportunity to serve through
basic innovation and sensitivity has
never been available in such abundance. Enlightened
businesses - and their customers, civil society organisations,
NGOs, activists, media, government and others who expect
and at right times, force responsible behaviour from
business - have all one common goal – to make
our world a better place. And that is the purpose of
the business enterprise. It is the purpose of profit.
And we all have been blessed with the capacity to take
informed decisions and ability to enter into a dialogue
and engage ourselves more meaningfully towards that
goal. If the larger part of the human race is gradually
driven by such intent, we would achieve what we have
lost - the peace, the tranquillity and the very essence
of life. Life will prevail for its own sake.
CSRidentity.com plans to become an online global university
on CSR, where we share our views on CSR - we want the
world to chage the way they think CSR - and more importantly,
invite credible sources across the world to share their
concept of CSR.
We will share information for people to analyse, as
well as offer knowledge capsules; and, we will offer
a platform where multiple stakeholders related to CSR
know about each other's existence, experience, expertise
and expectations and alongwith corporates and other
stakeholders.
CSRidentity.com will share CSR case studies of companies
across the world and offer a search engine, where visitors
can search CSR of companies based on their name, group
name, country, industry, philanthropic issues supported
by them, the way they adopt CSR in business process,
or have policies, or on signatory issues, standards,
reulations & compliances....
CSRidentity.com will use the concept of a CSR Tree (
copyright on the name of Sanjay Bapat, founder, CSRidentity.com
) to promote Corporate Sustainability & Reputation.
We will recognise the efforts of corporates in India
based on the CSR Tree, with the help of key stakeholder
representatives.
We are happy to share a simple selfassessment exercise
which will help corporates know themselves better, making
way for improvement. ( Please see copyright clause).
The idea of the self assessement tool stems out of ‘Who
you are’ – the identity and how people perceive
your collective image.
Click
here to download the tool
CSRidentity.com is a unique and genuine opportunity
to not only change your own CSR
identity, but that of C..S..R..!
CSRidentity.com acknowledges the knowledge support given
to us by the Tata Group. Infact the idea of CSR in business
process was discussed with Tata Council for Community
Initiatives and Tata Motors first in 2001-2002, and
since then, we have been discussing various aspects
of CSR with TCCI almost every quarter.
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