Corporate Sustainability & Reputation
Consulting : CSR Tree
The world is changing – fast, every
second. ‘Local’ and ‘global’
have almost the same meaning. Interdependence has come
to stay, and so the issue of impact has begun to matter.
What one does, affects the other. Society has become
more sensitive than ever about the behaviour of those
who impact peoples’ lives in all ways, with ever
increasing concerns and intolerance. This is changing
expectations and has a bearing on institutional behaviour,
especially on that of business conduct. Internally it
is a serious governance issue, reputational matter and
long term relations and survival. With modern communications,
7 billion people have begun to think alike! They want
corporates to deliver solutions to the global economic
challenges without any adverse impact on the social
and cultural fabric. In short it is about corporate
sustainability and responsibility.
Corporate sustainability is more the development principle
of "meeting the needs of the present without compromising
the ability of future generations to meet their own
needs". And business has to find new ways to deliver
that promise first, then offer products and services.
Reputation is based on the premise that corporate are
sustainable and responsible. One does not know how long
it will take, five, six, ten or more years. But, when
faulty behaviour exceeds society’s intolerance,
businesses will be compelled to change for the better.
Yet, surprisingly, the opportunity to serve through
basic innovation and sensitivity has
never been available in such abundance. Enlightened
businesses - and their customers, civil society organisations,
NGOs, activists, media, government and others who expect
and at right times, force responsible behaviour from
business - have all one common goal – to make
our world a better place. And that is the purpose of
the business enterprise. It is the purpose of profit.
And we all have been blessed with the capacity to take
informed decisions and ability to enter into a dialogue
and engage ourselves more meaningfully towards that
goal. If the larger part of the human race is gradually
driven by such intent, we would achieve what we have
lost - the peace, the tranquillity and the very essence
of life. Life will prevail for its own sake.
CSRidentity.com will share key information and links
to every branch of the CSR Tree, and further, share
examples from corporates across the world on individual
leafs of the branches of the CSR Tree.
We are happy to share a simple selfassessment
exercise which will help corporates know themselves
better, making way for improvement.
The idea of the self assessement tool stems out of ‘Who
you are’ – the identity and how people perceive
your collective image.
Click
here to download the tool
CSRidentity.com is a unique and genuine opportunity
to not only change your own CSR
identity, but that of C..S..R..!
CSRidentity.com acknowledges the knowledge support given
to us by Mr Anant Nadkarni, Tata Group in formulating
the tools.
Note
CSRidentity.com thanks its founder for allowing
the free use of CSR Tree and the self assessment excercise,
for which he holds copyright. Anyone wanting to use
the CSR Tree can write to Sanjay@CSRidentity.com
for related permissions, which will usually be given
within 48 hours of receiving the mail.
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