Business Process

CSR in Business ProcessesLiving & sharing the human touch : every moment, every day-through every function, every transaction

While corporate investment in societal issues is welcome, multiple stakeholders like citizens, customers, buyers, governments, NGOs, CSOs, activists, media ...across the world are concerned about the clean and green mechanisms adopted by corporates in generating income. Corporate Sustainability Agenda therefore must focus on living & sharing the human touch : every moment, every day, through every
function and every transaction.

While it may sound like burden for corporates new to the concept of CSR in Business Processes, or to SMEs & MSMES, following CSR at every step in every management function has always enhanced the reputation of the corporates, and equally, has added to their economic bottomline

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CSRidentity.com will share a case study on CSR in following business processes
CSR in administration, advertising, aftersales, board,corporate affairs, extended producers responsibility, finance, governance, hr, industrial relations, IT, labour, legal, logistics, manufacturing, marketing, materials, packaging, patents, products, purchase, quality control, recycling, research, safety, services, supply chain, technology, waste management.

Example of CSR in Administrative department - Dell
Dell Green Team worked with the cafeteria provider to apply a discount on fountain drinks for employees who bring their own cup to Central Texas cafeterias.
Note from CSRidentity.com : This may not be a permanent benefit but is quoted here for replication The overall U.S. paper use at Dell decreased 15.8% during fiscal year 2008 and a total of 26.5% between fiscal years 2006 and 2008. Dell accomplished these reductions even though the number of U.S. employees increased by almost 12 percent from 2006 through 2008.

Example of CSR in Advertising - Time Warner
In light of the increasing rates of childhood obesity, Time Warner companies are responding in three ways: by limiting the use of popular characters from its television shows for children to healthy food and beverage advertising; by launching new initiatives that focus on physical activity as part of overall wellness; and by supporting child-advocacy groups. In August 2007, Cartoon Network established guidelines concerning how the original characters of the network may be licensed to advertise food or beverages. The guidelines state that when Cartoon Network characters are used in messages aimed at children under the age of 12, the products in those advertisements must meet nutritional criteria based on standards issued by the Institute of Medicine and U.S. Dietary Guidelines. Cartoon Network also pledged to integrate positive messages about nutrition and exercise into its own original programming. As part of this pledge, Cartoon Network added a new dimension to its Get Animated initiative, which was launched in 2005 to inspire kids to get active, get healthy, and get involved.