OUR
SERVICES
Campaign Management
CSRidentity.com will conceptualise a social campaign relevant to
the business or philanthropic focus area of the client, identify
partner organisations like Schools, NGOs, potential business suppliers
and run a campaign, typically involving employees of the company.
Our team has recently
helped Thane Janata Sahakari Bank create a World Record by getting
70 000 people pledge for climate change in just 10 days. No corporate,
anywhere in the world, has done this exercise. Our work included
ideation, sensitising the entire staff on the issue, preparing key
champions to give lectures to schools / housing societies, organise
sessions in schools, strategies to reach out to retail customers,
SMEs...preparing the entire campaign creative, document the initiative
and share the case study material with corporates, B Schools and
media.
Competitive
CSR Analysis
CSRidentity.com will do customised CSR Research
and Analysis based on the following.
Philanthropic focus of companies in the same industry
- nationally and globally.
Philanthropic focus of companies in the same consumer segment, but
not necessarily in the same industry.
Philanthropic focus of companies of similar size.
CSR in particular business processes.
CSR in particular management discipline.
Comprehensive CSR of global companies in the same industry or focusing
on similar audience.
CSRidentity.com
will be publishing a CD on the CSR of companies in the Banking and
Finance Industry in February 2010.
Rural Marketing : NGO partnerships
CSRidentity.com will identify NGOs based on the issue and geographies
of interest to the client, share the concept or product of the client
to the NGO, get their feedback or response and introduce interested
NGOs to the client.
Our team has already worked on the assignment of identifying SHG
partners in Maharashtra and Uttar Pradesh for one
of the largest consumer company in India.
Volunteering Management & Audit
CSRidentity.com will facilitate employee volunteering
in 3 different ways
Yearlong facilitation
CSRidentity.com will talk to credible NGOs based on the
focus area and geographic area of interest to the client, identify
volunteering opportunities, share them on a dedicated portal or
section or our own portal, facilitate volunteering and get it audited
with the help of NGOs. Post this, we will share volunteering hours
per employee, per branch or location and per focus area. The entire
operations are technology driven to help client work on various
permutations and combinations themselves.
CSRidentity.com team has managed the volunteering for employees
of Hindustan Unilever Ltd for the years 2008-09 and 2009-10.
Global /
National Community Day management
CSRidentity.com will coordinate the global community days
or national community days for corporates. The coordination will
include identifying credible NGOs on a given theme in geographies
of interest to the client, work on a hour by hour timeline for the
volunteering activity, audit the same and give visibility to the
event on CSRidentity.com as well as our partner portals for NGOs
and communities.
CSRidentity.com team has managed the Global Community Day for Citi
right since 2006, when the concept was introduced globally.
Global /
National Community Day management
CSRidentity.com will help corporates celebrate International
/ National Observation Days like Girl Child Day, by spending time
with the related communities.
Contact : Datacentre@CSRidentity.com
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