Campaign Management
CSRidentity.com will conceptualise a social campaign relevant to the business or philanthropic focus area of the client, identify partner organisations like Schools, NGOs, potential business suppliers and run a campaign, typically involving employees of the company.

Our team has recently helped Thane Janata Sahakari Bank create a World Record by getting 70 000 people pledge for climate change in just 10 days. No corporate, anywhere in the world, has done this exercise. Our work included ideation, sensitising the entire staff on the issue, preparing key champions to give lectures to schools / housing societies, organise sessions in schools, strategies to reach out to retail customers, SMEs...preparing the entire campaign creative, document the initiative and share the case study material with corporates, B Schools and media.

Competitive CSR Analysis
CSRidentity.com will do customised CSR Research and Analysis based on the following.
Philanthropic focus of companies in the same industry
- nationally and globally.
Philanthropic focus of companies in the same consumer segment, but not necessarily in the same industry.
Philanthropic focus of companies of similar size.
CSR in particular business processes.
CSR in particular management discipline.
Comprehensive CSR of global companies in the same industry or focusing on similar audience.

CSRidentity.com will be publishing a CD on the CSR of companies in the Banking and Finance Industry in February 2010.

Rural Marketing : NGO partnerships
CSRidentity.com will identify NGOs based on the issue and geographies of interest to the client, share the concept or product of the client to the NGO, get their feedback or response and introduce interested NGOs to the client.

Our team has already worked on the assignment of identifying SHG partners in Maharashtra and Uttar Pradesh for one of the largest consumer company in India.

Volunteering Management & Audit
CSRidentity.com will facilitate employee volunteering in 3 different ways

Yearlong facilitation
CSRidentity.com will talk to credible NGOs based on the focus area and geographic area of interest to the client, identify volunteering opportunities, share them on a dedicated portal or section or our own portal, facilitate volunteering and get it audited with the help of NGOs. Post this, we will share volunteering hours per employee, per branch or location and per focus area. The entire operations are technology driven to help client work on various permutations and combinations themselves.
CSRidentity.com team has managed the volunteering for employees of Hindustan Unilever Ltd for the years 2008-09 and 2009-10.

Global / National Community Day management
CSRidentity.com will coordinate the global community days or national community days for corporates. The coordination will include identifying credible NGOs on a given theme in geographies of interest to the client, work on a hour by hour timeline for the volunteering activity, audit the same and give visibility to the event on CSRidentity.com as well as our partner portals for NGOs and communities.
CSRidentity.com team has managed the Global Community Day for Citi right since 2006, when the concept was introduced globally.

Global / National Community Day management
CSRidentity.com will help corporates celebrate International / National Observation Days like Girl Child Day, by spending time with the related communities.

Contact : Datacentre@CSRidentity.com