The
NGOs may be good brands like Pratham in India
or there are very good NGOs which are not
known brands.
In
every country, corporates are known to many
like there is hardly anyone who doesnt know
Tata Group in India .
Pratham works in most of the districts in
India but if one compares number of people
in 1300 million (130 crore) India who knows
Tata Group and Pratham, then Pratham will
not be even a 2% (that is the percentge of
brain to body mass) or not even 0.3% or 0.45%
(that is minimum the percentage of heart weight
in human body mass) vote of adults above 18
years..
But
we plan to share 100000 NGO Brands in over
150 countries & islands and one can give
funds to them directly.
We
are not a commission based agent which charges
comission of the amount you donate to NGOs.
If a corporate requires it from us, we will
do it as consultancy but we know we have to
do additional offline research, have to involve
our time with partner organisations, do telecon,
study reports and then give consulting reports.
It costs, so we will change the cost as consultancy
fees but as far as possible, we will not do
it because we want to invest our time in digitising
modules and make them internet driven.
We
agree that these agents, many of which are
good consultants have to pay to their employees,
infrastructure and visits. So we will never
ever say dont go to them.
But
we are different. So our ways of helping is
different.
We
know Tata Group and Pratham closely.
We think Tata Group thinks consumers, customers,
clients, supply chain as family members and
think environment & climate must be taken
care of. So completely caring.
We know the number of children or adults that
go to Pratham schools or education system
is one of the largest number in the world.
But
we also know that we cant change people's
mind.
Afterall, most of the people in India, use
some or the other Tata product everyday and
they dont go to schools everyday after they
pass out the final school exam.
But we think knowledge of the most brialliant
student is like a drop in the Knowledge of
Ocean. So go to school, but alwasy keep yourself
update with knowledge even if you pass with
gold medal in school, college.
That
is why we are starting Knowledge Bank in memory
of founder's father Bhau, who was in Reserve
Bank of India and founder's mother, Aai, who
indirectly inculcated Value of Education in
him.
No
school or college has dedicated Value of Education
classes, so we are starting an online version
of it after August 2022, when founder turns
60 and he will donate a minor amount of Rs
100 000/- on that day to 4 NGOs. And this
is his starting point of donating.
He
plans to donate Rs 100 00 000/- is his life
either to NGOs or Charities or enhancing Knowledge
of people across the world through health
information and through NGO Management guidelines.
Since
the amount is small compared to the need of
even Thane, whenever he gets income, he is
thinking of investing Rs 100 00 000/- in Knowledge
Bank where everyone, whether in government
or corporate or NGO or media or funding agency
or is a knowlegable doctor has free Knowledge
Bank account and Brands can help him not just
build this virtugal bank but promote it globally.
And
he has no money as of 29.6.2022.
So he is donating time.
Founder
was keen to give everything free to everybody
and not even take salary. But accident court
case changed his views because even if the
doctors say it was an almost fatal accident,
the court sancioned an amount of Rs 500 000/-
plus Rs 100 000/- in Fixed deposit which will
be received after 3 years. And the amount
his family received from Mastek Foundation,
Adfactors PR (largest PR agency in India),
Venkat Krishnan and a not to be shared Philanthropist
is much more than the Rs 600 000/- and all
was given by direct bank transfer because
founder's CA was clear that one should not
spend more than Rs 2000/- by cash. Of course,
when we buy from grocer or travel by an auto
or taxi, drivers wanted cash money. But government
has changed even this because everyone takes
online money now (credit card or paypal or
gpay).
Like
brands are known, they still do advertising
& PR so that their identity is known to
many, we were surprised to see even good lawyers
have face value - brand name (law system remains
same but who said matters more. e.g. a thing
like no corruption accepted by a peon or clerk
in a company is valued less than the CEO saying
they dont accept corruption. Agreed, their
saying becomes important because they have
a far bigger role for the company.
That
is why we want good NGOs to be Brands, so
that they attract more donors & volunteers
and can invest time in helping communities
rather than in fund raising which goes on
auto mode for Brands.
Inhumans doing good
PR
Humans who didnt purposely see their father,
grand father, father in law maybe using communication
as a means to do PR but it is not sustainable
PR if one knows the truth. Their PR stands
for Perishing Reputation
that they earned from good things they
have done or are doing or will do.
Because
it is like a person who purposely throws bomb
or nuclear bomb or murder someone or purposely
does accident trying to kill someone or use
bad words (we call it as mental rape) is seen
as good human being by someone else because
they maynot know the person's wrong behaviour
or they purposely neglect it.
Past
is important because present and future depend
on it
If one says dont look at the past, then it
is meaningless.
Afterall, you got the job because you were
educated or skilled in the past.
You exist today because you ate everyday till
today (if you would not have eaten, then you
would have died or in acceptable words, expired
or left the world)
Heart surgery is done by a professional cardiac
surgeon who got related education and practicals
in the past.
Just
because you are daughter or son or sister
or brother of someone doesnt mean, you can
do anything illegal or unethical. Yes, you
can buy time, you can murder someone. But
you cant kill truth.
NGOs
work for communities.
Many NGOs which work for tribals or with indigeneous
communities or in disaster relief, live dangerous
life. It is unfortunate that they dont take
term insurance. Maybe because they dont have
related money.
In such cases, philanthropists can come forward
and do term insurance of such greats. This
gives some relief because Term Insurance in
India means if you die, your nominees get
money.
Founder
has done his term insurance because after
accident he equated the accident to what someone
said on 11th July 2013 of Raktappat (blood
loss) and he knows that anyone can murder
anybody any time. After the assasination of
former PM of Japan Shinzo Abe, his thinking
is clearer. And assasinations of two of India's
PM's (Indira Gandhi & Rajeev Gandhi) substantiated
his thinking.
But
founder believes in law and Law, Police, Politicians,
NGOs, Corporates, Funding agencies, Doctors,
Taxi drivers know the case.
But
like a product has expiry date, we know all
including us have expiry date. So we decided
that instead of we working, we will integrate
NGO Brands across the world at our cost but
will need someone to take care of global promotional
expenses.
In
India, there are about 3.3 million NGOs and
we think the world may have 8 million to 10
million NGOs. So if we plan to share and promote
only 100000 or 200000 NGO Brands by 31.3.2024,
its not a big figure.
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