Advertising industry & CSR

We have started our research on CSR in this industry.

Traditional definition of CSR only covers the philanthropy issues a corporate supports or participates in through financial donation or through employee volunteering. Our definition of CSR is much larger and covers various angles a corporate must look in CSR. (Infact any organisation like NGO/NPO, funding agency ... and not just a corporate)

CSR (Conscience, sustainability & Reputation) covers CSR in following :
Sustainability tree top, sustainability tree roots, business processes, people & planet policies, regulations & compliances, financial resources, programmes, organisation environment, organsation health, reporting, stakeholder dialogue, signatory issues, systems & indices, networking....