Role
of newspapers, managines must
be clear.
It can be sharing facts and ask
people to form opinion.
It can be sharing facts and influence
people to form opinion.
It can be sharing business news
and ask people to form opinion.
It can be sharing good business
news of particular companies so
that their stocks get raised.
And avoid bad news of some companies
but highlight that for some others.
Whatever the Role media plays
must be clear.
It can be highlight some politicians
or political parties or some religions
or only business or sports magazines
...
Visitors can then decide how much
weight they should give to
particular newspapers or magazines.
Rapes, wars, murders, politics
& politicians ....
These are absolutely important
for coverage because they matter
in the social sector.
What Brand Value will you give
to media which every day shares
such news on the front page ?
And do not give even once in a
month coverage of news related
social sector or NGO Founders
on the front page ?
We
think if there is a sports magazine,
they should give 5% space (1 pag
at least) to how a sports person
has helped social sector or using
her or her name to promote issues
or specific NGO. Same with a business
magazine where they can share
1 page of how a business celebrity
is using name or money to help
social sector and they can be
from any country.
Media
is critical to know the up to
date information (online media
gives 24 hours up to last minute
or last hour information).
It may be just a city newspaper,
state news paper or national newspaper
or business news paper ...
We plan to share Statewise Media
in India because people want to
know what is the scenario in native
place when they are abroad.
Ad
/ PR agencies will find it useful
because they can go to the website
and see who is the contact person
in media they should go to for
sharing their client's regular
events as well as social responsibility
programmes.
For
details, contact Datacentre