Role of newspapers, managines must be clear.
It can be sharing facts and ask people to form opinion.
It can be sharing facts and influence people to form opinion.
It can be sharing business news and ask people to form opinion.
It can be sharing good business news of particular companies so that their stocks get raised.
And avoid bad news of some companies but highlight that for some others.

Whatever the Role media plays must be clear.
It can be highlight some politicians or political parties or some religions or only business or sports magazines ...
Visitors can then decide how much weight they should give to particular newspapers or magazines.

Rapes, wars, murders, politics & politicians ....
These are absolutely important for coverage because they matter in the social sector.
What Brand Value will you give to media which every day shares such news on the front page ?
And do not give even once in a month coverage of news related social sector or NGO Founders on the front page ?

We think if there is a sports magazine, they should give 5% space (1 pag at least) to how a sports person has helped social sector or using her or her name to promote issues or specific NGO. Same with a business magazine where they can share 1 page of how a business celebrity is using name or money to help social sector and they can be from any country.

Media is critical to know the up to date information (online media gives 24 hours up to last minute or last hour information).

It may be just a city newspaper, state news paper or national newspaper or business news paper ...

We plan to share Statewise Media in India because people want to know what is the scenario in native place when they are abroad.

Ad / PR agencies will find it useful because they can go to the website and see who is the contact person in media they should go to for sharing their client's regular events as well as social responsibility programmes.

For details, contact Datacentre