Role
of newspapers, managines must be clear.
It can be sharing facts and ask people to form opinion.
It can be sharing facts and influence people to
form opinion.
It can be sharing business news and ask people to
form opinion.
It can be sharing good business news of particular
companies so that their stocks get raised.
And avoid bad news of some companies but highlight
that for some others.
Whatever the Role media plays must be clear.
It can be highlight some politicians or political
parties or some religions or only business or sports
magazines ...
Visitors can then decide how much weight they should
give to particular newspapers or magazines.
Rapes, wars, murders, politics & politicians
....
These are absolutely important for coverage because
they matter in the social sector.
What Brand Value will you give to media which every
day shares such news on the front page ?
And do not give even once in a month coverage of
news related social sector or NGO Founders on the
front page ?
We
think if there is a sports magazine, they should
give 5% space (1 pag at least) to how a sports person
has helped social sector or using her or her name
to promote issues or specific NGO. Same with a business
magazine where they can share 1 page of how a business
celebrity is using name or money to help social
sector and they can be from any country.
Media
is critical to know the up to date information (online
media gives 24 hours up to last minute or last hour
information).
It may be just a city newspaper, state news paper
or national newspaper or business news paper ...
We plan to share Statewise Media in India because
people want to know what is the scenario in native
place when they are abroad.
Ad
/ PR agencies will find it useful because they can
go to the website and see who is the contact person
in media they should go to for sharing their client's
regular events as well as social responsibility
programmes.
For
details, contact Datacentre
