We
plan to share 100 000 corporate websites from all the
countries & many islands.
And we will not share just any organisation registered
as corporate (e.g. Grocers are registered as for profit
entities or corporates; same with gas agencies or petrol
pumps organisations ... but we cover corporates of a particular
size)
People
read news about Amazon or Tesla and want to see more news,
about their team, about various products they make or
sell, about their CSR and CSR budget with issues they
finance, how they take care of environment & climate,
how they plan to be sustainable so that investors can
invest in companies which grow for the next 10 years .
And much more.
We
cant share all that because then it will be seen as our
views which others may object as they may think this is
partial because it is not possible for any human to know
in detail 100 000 companies, 100 000 products, 50 000
NGO Brands, 2000 Funding agencies, 1000 Philanthropists,
3000 Media, thousands of ad agencies, PR agencies and
50000 corporates by their industry.
So
we give links to their official websites.
1)
Anybody who wants to see Amazon website, will go to A.
But there may be say 2000 or 3000 or 4000 companies based
on A.
So we have divided A into Aa, Ab, Ac ....
So for Amazon, they go to Am which are the first two alphabets
in Amazon.
2) It is not possible to see say 1000 companies on one
page because many see websites on their mobiles. So we
plan to share between 80 to 120 corporates by Aa and if
Aa has 300 coporates, it will be in 3 pages.
Which means 4000 corporates in A will be about 40 pages
and anyone which takes banner on A will have banners on
40 pages.
We know Corporates starting with Q, X, Z will be far less
3)
A company if it has operations (plants or offices) in
countries, have to register their company in that country.
So Unilever which has presence in over 150 countries will
be 150 times and therefore next to the name of the company
we share the country. So it is easy for people to see
Unilever USA or Unilever New Zealand ... And important
thing about Unilever is in India, it is Hindustan Unilever
(HUL) where as in other countries it is Unilever followed
by name of the country. We have been working with HUL
since 2008, so we know them, their sustainability initiatives,
how different brands from the same company are named without
the name HUL in them (like there is Colgate toothpaste,
there is no HUL in Pepsodent which HUL manufactures).
4)
We therefore share the company by their name and separately
under CorporatesinIndia or CorporatesinChina or CorporatesinUSA
or CorporatesinJapan ... because NGOs are keen to know
companies in their country (afterall most of the times,
CSR Budget is given by companies in their country for
NGOs in that country). So 100 000 companies are shared
countrywise also. So one will find UnileverUSA twice.
Once for corporatesinUSA and second by their name starting
alphabet U
Why
we share them twice is simple.
Each company's CSR may be different, their NGO partner's
will be different in different countries. So countrywise
corporate links share you that.
But
there are millions who want to know Amazon. And most of
them know it is headquartered in USA, so they may go to
Amazon in corporatesinUSA. But the idea of sharing the
companies came when we read Kering board has Emma. Now
we knew Kering if France based but how many know of you
know that. So Kering can be seen in CorporatesinK and
within that CorporatesinKe
Sponsor
has to pay fees ? Why ?
Sponsor
has to pay fees for sharing banner.
These fees are not for content because sponsor or no sponsor,
we are invest time in content. Fees are used for promotion,
global promotion.
Again, there are many elements, where there will not be
a sponsor but we have to invest time. We use the sponsorship
amount to also help covering those areas which are not
getting any sponsor like islands or social issues or health
issues ...
Bhau,
who started postponing death of founder had indirectly
told him, that earn only that much money which can sustain
yourself and future challenges you face plus income for
your family's future specially Rohan. So earning too much
money is not our concern (but yes, we may need lot of
money for the hospital of young son or Yoga centre for
his wife and more importantly lots of money to help give
products to communities because giving money may not be
used properly, but we also know that people need money
and not products, so sometimes, we overrule our own thinking
in terms of helping)
Money
is needed to make global visibility of CSRidentity.com
and we must have enough money to share social, health,
climate issues which may not get support by anyone plus
sharing how our global development examples develop with
clean attitude.
We
could have offered banner of right side to companies whose
name starts with Aa, another one for Ab ... so 26 letters
into 26 first two alphabets which is 676 but we have taken
a decision on 10.2.2021, that we will have only 26 organisations
whose banner will be on 26 alphabets. These are 26 alphabets
from A to Z.
So
companies whose names start with Aa, Ab, Ac, Ad, Ae, Af,
Ag, Ah, Ai, Aj, Ak, Al, Am, An, Ao, Ap, Aq, Ar, As, At,
Au, Av, Aw, Ax, Ay, Az will have only one sponsor banner,
the one who sponsors all companies starting with A.
Same
with other alphabets.
We share them in Aa, Ab ... format only because 100 000
divided by 26 means on one page there may be few thousand
names and that is not a right way to share them. So Aa,
Ab ...
We know more companies start with A or C or S or T and
few start with Q, X, Z ...
For
banner fees, send a mail to Datacentre@CSRidentity.com
We also share corporates by their country differently
because each country has ministries related to corporates
and stock exchanges, here we share Brand names of corporates
irrespective of country.
But
again, we are different.
So we share country next to the name of the Corporate
because we believe each country is a Brand
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