Business
News
Corporate Board Members, CEOs
.. see news right from the time they get up till they
sleep because now mobile phone allows them easily (otherwise,
they have to see their tab or computer)
News
of 10000 corporates
Many corporate leaders want
media to cover their news. And they also see news not
just from competing companies but from companies which
make other products but are media savvy ... We plan
to share links to the media or news section of 10000
corporates across the world namewise and not countrywise
Yog : Self Medicine
One
hour Yog online session for CEOs of Corporates with
Annual Turnover above Rs 100 crore free from 1.1.2024.
Its guidance on how to reduce stress, control BP through
Yog & cost is taken care of by Developed Nation
Network Trust
Term
Insurance
Corporates know Investment well.
If they invest in Term Insurance of 1 NGO Leader who
risks life all the time, then it shows caring attitude
of corporates not just to NGOs but with the families
of NGO Leaders or employees. Its not much at all. Just
a few thousand rupees a year (some 300 to 500 USDs or
equivalent amount)
MS
CSRidentity.com is the only portal in the world where
it wants board & CEOs to think MS as Mind Share.
The marketing, operations, finance teams should equate
MS to Market Share
CSR
Budget
NGOs,
Media, competition, governments & UN wants to know
what is the CSR Budget of a corporate. And the CSR Issues
a corporate supports and of course the locations where
they spend money.
Do
they ask how many people a particular corporate employees
?
And therefore how many children whose parents work is
corporates get money for education, food, lifestyle
?
And how many supply chain people and their families
benefit from a corporate ?
And how much money a corporate pays to government through
taxes ?
And how many people were benefieries when a corporate
building, plant, service station was constructed ?
And how many grocers or malls benefit because they get
income by selling products of a company ?
And how many advertising & PR agencies plus consultants
& market research companies benefit because a corporate
needs their services. Same with auditors and others.
Nobody wants (or even thinks) to know this because they
think its corporate's responsibility.
Corporate makes products or offer services and earns
money by selling it to consumers, customers ...
Corporates earn money.
If a corporate has focus on MAKING MONEY with either
positive attitude or negative attitude, then the corporate
is like a money making machine with no concern for consumers,
customers, clients .... they want money.
But corporates dont do that. They spend money in advertising
& PR to attract attention of consumers.
It is money spend in accounting terms, but it is money
invested in management thinking.
In
1999, we
were new and like all, we equated CSR to Corporate Social
Responsibility.
Then we were aksed to do researh by a BIG bank in India
on how much corporates in India spend on CSR.
We studied corporates across the world to know whether
the Multi National Companies which are headquartered
in other countries invest on CSR, whether their issue
focus is same across the world or it changes countrywise
because social challenges differ
countrywise.
Then
we realised that a corporate has
to be sustainable first.
So S in CSR is Sustainability.
Then we saw that some corporates are almost like make
money (whichever way, not earn money).
Whether is is corruption or not showing income in balance
sheet or getting and spending money in cash
So came R in CSR is Reputation.
So in 2010, we equated CSR to
Corporate Sustainability & Reputation
Then
came 28.8.2013, when founder Sanjay Kumud Moreshwar
Bapat had an almost fatal accident.
He was in IICU for 5 days, then ICU for about 10 days.
He was given oxygen therapy.
This
accident was good because his vision (not eye vision
by world vision) changed.
As a social enterpreneur recognised by Ashoka in 2005-08
period, he had spent money employing social workers,
studying social sector limiting only to NGOs, corporates,
limited number of fudning agencies, partly UN and governments
of India at the centre, state & UT level.
But
accident changed his thinking.
He realised his school mates & college mates came
and stayed at night because his elder son Rohan has
disability issues, Bhau (his father) was 81 years and
younger son Aum was in 11th standard. So Rohini, his
wife had to manage all these plus additional responsibility
of her husband Sanjay. And add to it, her commitment
to Hindustan Unilever where employees used to volunteer
in Municiapal Schools in Mumbai on 15th October every
year and she needed to take not just government permissions
but see how without Sanjay she can do 50 plus schools
on 1 day.
So
value friends. Her friends used to accompany her when
Sanjay was taken by ambulance to Oxygen therapy room
for almost 10 days.
And
NGO took Rohan to their hostel on 28th August itself.
Corporates like HSBC, Glenmark, Vodafone continued with
us.
Mastek Foundation, Adfactors PR, Venkat and not to be
named philanthropist gave financial support.
All
this changed the thinking of founder about CSR and then
he thought CSR for corporates is myopic thinking.
CSR is Conscience Sustainability & Reputation
So whether you are a corporate or NGO or Funding Agency
or Philanthropist or Celebrity or Doctor or Hospital
or Wardboy or Nurse or Receptionist or Security person
... you have an important role in the world because
all organisations buy & use non emotional machines
like computers or moiles but pay talent & hardwork
of humans who have emotions.
Therefore
Conscience of people working in for profits, not for
profits, governments ... is first.
Then Sustainability & Reputation together because
they are together.
When in need, Reputation helps Sustainability was seen
in invidual accident case of founder.
And Sutainability is critical for all because then only
corporates can grow, NGOs can grow ... |
