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All of us have brain and heart. Integrate them and then work.
We have experienced that many social organisations focus so much on social work (with heart) that they think if they are doing good, then money will follow good work (means them).

They hardly invest time in sharing their good work because they think good work doesnt need publicity.

But how can funders in metro cities within the country or outside the country know you are doing great work ?

Corporates are based in metros or minimetros because their employees want to live in a developed infrastructure like roads, airport, school, hospital, hotels, meetings .... So many professionals in corporates or foundations, funding agencies, volunteers, media are based in metros, cities and they may not be aware of the great work in rural areas. Plus going to rural areas for volunteering is difficult.

Social sector must use business skills so that they can scaleup, get good employees, volunteers...

Working with 100% social mindset is not going to result in scaling up the good work. So while they use heart, they must integrate it with brain to earn funds.

So it is clear that all must have Brain & heart integration.
Of course, the percentage of use of brain & heart will be different in case of corporates & NGOs.

If a corporate is only using brain to earn money and is heartless, then they must remember that, heart is key.

One can be brain dead. But if heart stops, humans are dead, so have a heart.

Remember, its not just financial sharholders in the company that you should invest 100% of your time & money.

Poor people are shareholders of this great big world, so alongwith the profits that you earn, if you help some of the Below the Poverty Line with heart, you get invaluable satisfaction.

And climate is the biggest shareholder of mother earth. So invest in climate, reduce plastic use, take care of climate positive work and packaging .