Bad
& Sad : Founder wanted to but can not help
mother earth in Covid19 situation because of scientific
reasons.
Good & Happy : His
son Aum who is an intern doctor is on Covid 19
duty.
The
oceans cover 71 % of the Earth's surface. Oceans
contain 97 % of the Earth's water.
Less than 1 % of the Earth's water is fresh water
and 2-3 % is contained in glaciers and ice caps.
The oceans contain 99 percent of the living space
on the planet.
If the ocean's total salt content were dried, it
would cover the continents to a depth of 5 feet.
CSR
means Conscience Sustainability Reputation.
CSRidentity.com is far larger and deeper than Corporate Social
Responsibility.
Each
one has Unique Identity. Whether it is Bill
Gates or Jeff Bezos of Amazon or world's poorest person ...
each one has Identity. And we know it is Unique Identity.
A beggar eats what is given in begging. Can the richest person
on earth beg or eat food which is 2 days old ... NO. So identity
of the two is different. The rich may eat only nutritious
food every day (so much so that a poor can eat for a month
or a year in the same amount of money)
Founder
learnt the concept of Corporate Identity from Wally Olins
who was regarded as Guru of Corporate Identity. Founder worked
with Wally Olin's India partner. Founder was in UK when Wally
left earth, but could not see him.
dot com because CSR Consulting is a social enterprise and
founder is an Ashoka Fellow for his social entrepreneurship
attitude.
CSRidentity.com is managed by Corporate
Sustainability & Reputation Consulting
After
28.8.2013, we exist on mother earth only to help others and
for this, we need to sustain and hence charge fees. Plus anything
free seems to have less meaning to people. So we will charge
but may donate a lot of it to Brand Thane. If you want to
help us sustain our operations and help your organisation
reachout across the world, then
not just money but volunteering is crucial.
Our
plan : From July 2020 to March 2021, reach out to at least
90 countries where Ashoka Fellows work in 2020-21
From April 2021 to March 2020 : Reachout to 193 countries,
2 SARs and many Non UN member countries, Islands, Territories
What
we dont cover
Dictatorship, Politics, Wars, Naxalism, Terrorism, Porno and
against government work. We leave this to experts
We
exist to serve you. You exist to sustain your self, your organisation,
your country So what you can do ?
Yes, you
can be in any country.
If
you are an NGO or FA or Government, share your programme link to
Social, Health, Climate issues free. Just link (no images, presentations,
files). We will share it free in the relevant issue.
If you
are a corporate, share your name with link to your official website
mentioning your country, industry and we will share it in both,
the relevant country, industry as well as namewise.
Hospitals
from any country with specialisation in say cancer or HIV or any
health issue, can share their name and website and we will share
it in relevant area. Datacentre@CSRidentity.com
No
one sponsors any country is truth. You can sponsor of information
of the country. But
we are different. Instead of just one organisation sharing their banner
on all pages of the country, we give opportunities to corporates,
products, NGOs registered in that country to share their name which
we link it to the organisations official website on the right side
of every page of that country forum.
Where
is my country ?
Where
is my district in India ?
'First
human' discovered in Ethiopia : 2.8 million years back
2.3%
is BIG
At least 0.00775%
0.00775%
is not just any figure. It is the percentage of usable fresh
water on earth.
If one does 2 hours of volunteering per year for 20 years,
it is 40 hours.
60 years x 365 days = 21900 days x 24 hours = 525600 hours
Just
40 Hours in 60 years
is 0.007610350
Now 0 .00775 % of usable fresh water on earth and 0.007610350
% are close.
Croatia At least 10% of the land is made up of 8 national parks,
11 nature parks and two nature reserves. The lucky people
in Croatia enjoy 2,715 hours of sunshine a year
Corporates
: Namewise, countrywise, industrywise, 500 Large corporates, Ad /
PR agencies, Business Associations
Management
focus
Win Mind Share
of consumers, employees, supply chain
Then market share will be on auto mode
Diamond
Model by Michael Porter
Politicians are Great Social Doctors who know how to Win
Minds of people so that they win Elections.
They are clever to know that People just does not mean Voters
but Party leadership, Party members.
On similar lines, Management should never
think of only consumers.
Think within your organisation. First win minds of employees,
supply chain and most importantly win Nature. If & only
if you do this, then employees will regularly help you Win
Market Share because then they think the company is their
company. You are not seen as employer but as parent..
We
are doing a sustainability & Reputation tree research
which covers each branch & leaf of the Sustainability
& Reputation Tree of corporates
Corporates
employ millions of people. Corporate products are used by
billions of us. Corporates have millions of shareholders.
But no body talks about that.
What
most people do talk is about Corporate Social Responsibility.
Does that mean that one should not even think of social responsibility
of NGOs, media, celebrities ....
Corporates help issues more than financial donation and
volunteering
On
28th May 2020, we thought that pharma industry is much
more CSR related because every product they make and sell
is directly related to health. Citizens across the world
are consumers of them or of others. But citizen health
is their priority.
From
5th June 2020 to 31st March 2021, we plan to share at
least 3650 products on social & health issues
The
100 products / services are from corporate sector and are
selected from Forbes 2019 100 Brands.
What CSRidentity.com did was research these Brands to share
their culture, commitment and give only links to related page.
We can add maximum 5 corporate brands beyond the 100.
While
Products are manufactured, Brands are in the Minds. You are
good if Your product is good not because your advertising
/ PR of bad product was great.
Your advertising just helps consumers to convert Products
into Brands.
And medicines are absolutely important for health of a person,
animal, wild life, marine life. Quality & cost of the
medicine plays important role for all.
Infact
that is the reason why we want NGOs in Stock Exchange where
community is the share holder of the NGO and if the shareholder
is not getting divident in terms of service, the NGOs value
must go down because time & again we say that the NGOs
exist for their community, nation, world & climate
First
3 humans who started "Giving Pledge in this world"
NGO
Management Modules
Its free module for NGOs in all countries
We
know that NGOs can do much more if they get more funds.
We have also seen that many NGO founders have the potential
to lead corporates but helping social issues is their
religion.
Many NGOs face several management issues like
1) Branding of NGOs : So they get funds & volunteers
2) How to approach funding agencies, corporates
3) How to management employee welfare & insurance
4) How to do PR with Corporates, Media
5) How to say NO to issues they can not handle
6) Succession planning
We were to start the modules in April 2020 but because
of Covid19 have to postpone issues because we need corporate
managers to share their views
Yes, there
are corporates or funding agencies which work on rural areas
which are far off from their location and are willing to invest
money for time to visit the NGO, the communities they serve
..
Every
NGO is a Brand. Some are well known, some are good but not
known, some are bad but well publicised brands. CSRidentity.com
will share 100 plus 5 global examples. In year 2000, we half
heartedly started a portal of NGOs in all countries but now
that is merged in CSRidentity.com
We can add maximum 5 corporate brands beyond the 100.
In
the last 2.8 mn or 3.2 mn years, world has faced many challenges.
We are on earth because our former generations have tackled
them.
Now after another 3.2 million years, if people exist on earth,
they must say our former generations tackled not just Covid19
but many such deadly issues.
See how
billion animals have been caught in Australia’s fires.
Some may go extinct.
PR
Agencies from any country can use us free with only condition
that we just want headlines linked to related corporate, NGO,
FAs and not to your PR agency.
Of course, we will be happy to share your PR agency as well
as Advertising Agency here
We
know tourism industry is badly affected because of Covid19.
But we are sure world will come back with good regulation
system and tourism industry thinks 2020 was just a year which
was testing its sustainability. Reputed agencies will bounce
back sooner but all will bounce back because people love tourism
Why
tourism ?
We
cover tourism because it not only is the need of people
but
1) adds income to locals
2) stops migration
3) relaxes people
4) brings families together
5) brings friends together
6) brings alumni together
7) Historical locations are pride of many
8) experiential tourism gives you learning what people
do all the time or it is thrilling
9) religious locations gives satisfaction and yes, agewise
old people like it very much
We
know Hospitals, Doctors, Nurses, Wardboys, lift persons, waste
management people infact everyone in hospitals across the
world are taking care of Covid19.
Our
responsibility The
first name will always be Jupiter Hospital.
CSRidentity.com can not charge Jupiter Hospital any fee because
founder was treated in that hospital after the almost fatal
accident and it is our responsibility to help them grow responsibly
We can
not charge VPMC HRC because Aum, son of founder is an intern
there. It is our responsibility to share the hospital which
gives us invaluable experience.
Education
is absolutely important and founder thinks that one need not
go to school or college for basic value of life. Parents are
the first teachers of all.
Today, parents invest less time with their children. So children
goes to schools, colleges / univertisits for further as well
as specialised education.
We
know tourism industry is badly affected because of Covid19.
But we are sure world will come back with good regulation
system and tourism industry thinks 2020 was just a year which
was testing its sustainability. Reputed agencies will bounce
back sooner but all will bounce back because people love tourism
Bhau
& Rohan are neither celebrities nor can they be celebs you think
and yes, they dont want to be called celebs.
They like founder are just 2 of the
7.8 billion individuals on earth. Yes, they are not well known celebrity
brands but are teachers of simplicity, courage & integration
for all in the world
If
you purposely
do not see your father, father in law or grand father
when he expires and do not regret it and live happily, whatever
PR you do or donation you give or teach young minds ... all
are dangerous realities.
This attitude virus has no medicine.. But they are good teachers
who teach you what not to do. They
cant use politicians because politicians are much more clever
than most of you think. They may behave like they dont know
the truth, but that is class acting. They
are social scientists.
Killing somebody related to this will be more dangerous not
just for you, your neighbours, so called friends but future
generations of all of them.
Corporates
Can
anyone in the world live without them ?
Giving
Pledgers are from corporate background.
Even if some are wealthy because of family background or heritage,
they invest money in corporates. If there is any programme
involving celebrities, like music programme, sponsors are
corporates. Even for books which were earlier printed in small
scale now need Amazon type companies.CSR is far deeper than
Corporate Social Responsibility. Many people think corporates
are money making machines.
Give
genuine answers.
If you have cancer, what do you do ?
Go to a doctor and a hospital. They analyse and do
surgery or give medicines.
Who produces surgery equipment and medicines.
Corporates.
All
need food. Farmers produce raw food. How you get it in your
house ?
Raw food is transported. Now who makes trucks or railway engines.
Corporates
So can we live without corporates ?
No
You are
right if you observe that some companies overcharge.
You must ensure that they are charged properly.
But think before you comment.
Think
of R &D costs which leads to right composition of products.
Do best football player gets maximum money ? Yes.
So good R & D driven companies, good products must get
more money.
Football player gets only that much which club decides, We
consumers have to decide product pricing.
But again,
if you have 3rd or last stage of cancer, then you may pay
higher money for the medicine not because manufacturing costs
are higher but fortunately for us, the demand is low but the
product has to be available when one needs it. So pricing
is higher.
About 7 billion people use products.
Who is manufacturing and marketing them ?
Corporates.
Government gets billions of dollars
in taxes. Who gives them ?
Corporates, their employees, supply
chain
Who gives employment to billions of
people ?
Corporates and their supply chain.
So corporate social responsibility is essential.
Absolutely.
And only governments share their social responsibility through
budgets & reports.
Do you ask NGOs their social responsibility
?
Few
NGOs share Annual Report in public zone.
NGOs work
only for social causes. So they must report how responsibly
they used funds
Corporate donors now have started measuring impact of their
giving. So NGOs must show the impact either in terms of numbers
or in terms of solving difficult challenge.
NGOs must
pay their CEOs and employees good money.
Afterall they are talented.
If you dont pay and others pay, they may go there.
Or start of their own.
We have
been working with NGOs since 1999 and think they are too much
heart driven and emotions overtake their brain power.
We are
starting NGO training modules for NGOs from August 2020 or
earlier on NGO Management Focus. It was to start in April
2020 but because of Covid19, we have to delay the module which
is free to NGOs in all countries.
72
hours
Govt,
NGOs special
Within
72 hours Corporates,
NGOs, Media, Governments, Funding agencies, Philanthropists,
Ad or PR agencies .... from any country, just
email your website from your official email (5 lines, no images,
presentations, files) and within
72 hrs it will be in relevant page.
Email : Datacentre @ CSRidentity.com.
No hacking
Our emails & database are on cloud server and not in office.
So we can get it from any country in the world where there
is interent connection and no worries of any theft or hacking.
Government,
NGO special Social,
Health, Climate issues fora start from 15th June 2020.
Each issue has special pages for 258 (countries, SARs, islands)
& over 730 districts of India which are shared in related
State / UT pages.
Each page can share related government ministry of that country
and programme links of NGOs (Not actual programmes but website
links) per issue.
Like a cardiac surgeon knows medicine but will only do surgeries
related to heart (and not teeth), we share NGO programmes
in respected issue (So if the NGO works in 3 or 5 or 10 issues,
we can share them in all the issues. Whether they really work
on the issue or it is just on paper will be checked by donor
& volunteer. So NGOs should be careful, else their credibility
will go down and their Brand Value is important for them.
Why
industrywise brands of corporates?
1)
Researchers, Media, Consumers are keen to know industrywise
brands
2) There are NGOs working with disabled and they need a corporate
to donate an ambulance. It is easier to approach an automobile
company which may donate a larger vehicle which can be used
as an ambulance or there are NGOs which work in housing and
they can find a related industry which can donate or give
their equipment free for certain work.
3) If employees want to change jobs, they can see the profiles
of the companies in their industry or other industries by
visiting industry sections
Identity of any country is dependent on what you want it to
be known for. It can be gods place or river or peace or scenary
or flower gardens, sunny beaches....
Clever
countries use this to market their country brand. They focus
on your mind, so not just you but you motivate others to like
the country.
Our attitude is different. We dont want toooooooo many people
to crowd any country on just few days
because it damages climate positiveness. Vist the coutries
when there is less crowd so you can enjoy more.
Yes, we share interesting things in each country that you
must know.
More important reason for our existance is to sharing the
Social, Health, Climate issues they face and how Government
& NGOs address them with programmes.
You may not like it. Like nobody likes to watch a face of
a lady on whose face acid was thrown.
They want to see best looking actresses or actors.
Some like truth, some dont like it. We will never request
you to like CSRidentity.com.
We will go one sharing truth. Not worry about the hits that
we get.
Founder worked in ONIDA which showed broken TV to market.
You decide whether it is wrong or right way to market. Because
you not money is important to us.
Worried
about death ? No.
Worried about future of bad people who happily use bad words.
Absolutely Yes
Bad
things are good teachers. One good thing this Covid19 has
done is gave example to founder that his son & teacher
Rohan can live without him. This was the biggest worry of
the founder. Bigger than all others in the world including
his family by blood and family of 7.8 billion people in this
world.
But
still, founder is worried about the future of so called middle
class or sort of higher middle class people who think they
can buy everything including people.
Money
or Satisfaction ?
Billions
of dollars
or
Billions of Satisfaction pts
CSRidentity.com
is clear It
wants
Billions of Satisfaction pts
But
we know that We
need to promote millions of individuals & organisations
across the world who are working for Social, Health &
Climate issues
And
it needs
Billions of dollars
But
with volunteers
And social attitude
We need
Millions of dollars
Not
Billions of dollars
Of course
we can work
without money
but only founder can do it
because he thinks this is his second life and Bhau gifted
him to the world after 28.08.2013
We also know that if someone is competing General Knowledge
Quiz at world level and cant answer just 1 of the 100 questions,
she / he cries (Not crying literally but they think why I
could not answer this 1 question when I have got 99 right
answers)
They
never CRY. But when they suffer they CRY and start blaming
government, NGOs ...
We
always think when it comes to social, health, climate issues,
people say they are busy.
There is no point in telling about handwash to students in
slum areas because what can just 1 hour change them. And it
is teacher's job.
Do these same people know that a coronary artery bypass suregery
takes just 3 to 6 hours.
Now can you as a patient say I dont have time now, lets do
my operation after I retire (which is 20 years from now).
We all know that you will say that "Do it as early as
possible"
" I will stay in hospital for 7 days after the heart
surgery because 7 days is not at all a big time".
Now since this is about you, so you have time.
But just 1 hour time with students in slums or an hour with
disabled citizens or senior citizens is too much time for
you.
That is what we regularly experience..
Covid19
is one issue which have made everyone know that "I must
protect myself" "I must protect my family"
and if I am CEO or HR, then "I must take care of my company
people and supply chain..."
This attitude
towards society makes our heart cry.
How
BIG is Earth ?
Earth, the
third planet from the sun, is the fifth largest planet in the
solar system;
Only the gas giants Jupiter, Saturn, Uranus and Neptune are
bigger.
Earth is the largest of the terrestrial planets of the inner
solar system, bigger than Mercury, Venus and Mars.
The radius
of Earth at the equator is 3,963 miles (6,378 kilometers)
Earth's polar radius is 3,950 miles (6,356 km) — a difference
of 13 miles (22 km).
If
governing own house is a problem, imagine how tough it is
to govern a country.
And
there is no point even in imagining the problems world faces.
There
is no point even to think challenges universe faces.
So
start with self.
Do you have Marketing Strategies helping you stand
out in the crowd or you just exist and vanish after some
years doing nothing notable to Mother Earth.
We
will be happy to help PR Agencies in the world
Corporates
Corporates can share link to their Social, Health, Climate
programmes free.
We will share it free in the Corporate Brand forum of that
country.
Just name with link to issues your brand to supports.
PR Agencies can also send liks to us .
Its their Social PR
Antigua
and Barbuda, Barbados
Dominica
Grenada
Guyana
Jamaica
Saint Lucia
Saint Vincent and the Grenadines
Trinidad and Tobago Saint Kitts and Nevis British Overseas
Territories
Anguilla
Montserrat
British Virgin Islands Sint Maarten
US Virgin Islands
Fact
are facts. Whichever way you say & think
Getting a vaccine for Corona Virus seems easier than getting
medicine for human attitude virus of not seeing father when
he expires
If
purposely (repeat
purposely) you do not see father, grand father, father
in law when he expires, it is very bad social attitude virus.
The case will not stop if
you kill someone, directly or indirectly. Without proof
law can save you till cconfirmation but that is just postponement.
You, your future generations, neighbours, friends, so called
relatives will suffer during this life. Law & Police
will take care of their Reputation.
Identity
is what you are. Image is what people see.
Brand reputation is sustainable only if Your Identity and
Your Brand Image are same.
Consumers
have decided to associate themself with good & caring
brands. They are like parents & close friends. They scold
you because they care for you.
Now its time "You decide" whether you are just money
making machines or good & caing of your consumers &
clients who are your parents & close friends..
CSR
is far deeper than Corporate Social Responsibility.
Not just corporates but every NGO, FA, Media, Government,
Citizen has social responsibility.
We want every corporate to share their annual reports which
has Profit & Loss statement freely accessible to all.
Do we bother about NGOs, FAs, Media?
The number of people corporate sector gives livelihood is
in billions. It is multiple times that of NGOs, FAs, Media,
Governments. Are we aware of this.
We cant change your thinking fast. So we changed the very
way, we think of CSR. Now it is Conscience, Sustainability
& Reputation.
So all governments, for profits, not for profits, religious
locations, rivers, all 7.7 billion citizens must have Conscience,
must be Sustainable & care for their reputation.
